Consumer awareness is the need of the market. In these times of privatisation, globalisation and liberalisation, consumer awareness has become increasingly critical because producers only focus on profit maximisation and can go to any extent for the same. Producers are so involved in achieving their targets that at times they forget the interests of the consumer and start exploiting them. Producers exploit consumers in various ways, such as by overcharging for the product, under weighing, selling adulterated goods and providing inaccurate advertisements...
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